In today’s business world, professionals across all functions are expected to contribute to customer satisfaction, business growth, and organizational success. Even those not in formal sales roles often need to influence, persuade, and present ideas effectively. This course equips non-selling professionals with the essential selling skills, tools, and confidence to engage customers, build trust, and contribute to revenue-generating opportunities. It emphasizes relationship-building, consultative communication, and solution-oriented thinking—without the pressure of traditional sales tactics.
- Engineers, Consultants, and Technical Specialists
- Project Managers and Service Professionals
- Customer Support and Client-Facing Staff
- Finance, HR, and Operations Professionals engaging with clients or stakeholders
- Any professional who needs to influence decisions or promote ideas internally or externally
To empower non-selling professionals with the ability to apply core selling and influencing skills in their daily roles, fostering stronger client relationships, better stakeholder engagement, and increased business opportunities.
By the end of this training course, participants will be able to:
- Understand the fundamentals of professional selling and why it matters for all roles.
- Recognize customer needs and apply consultative communication techniques.
- Build credibility, trust, and rapport with clients and stakeholders.
- Present solutions persuasively and handle objections with confidence.
- Identify opportunities to add value and contribute to business development.
- Apply effective negotiation and closing strategies appropriate to non-sales contexts.
- Enhance personal impact through active listening and clear communication.
- The New Role of Selling in Every Profession
- Why selling skills matter for non-sales roles
- Shifting from “selling” to “helping and solving”
- Understanding your role in business growth
- Foundations of Professional Selling
- Core principles of effective selling
- Customer-centric vs. product-centric approaches
- The psychology of influence and persuasion
- Understanding Customer Needs
- Active listening and effective questioning techniques
- Identifying explicit and hidden needs
- Translating technical knowledge into customer value
- Building Trust and Rapport
- First impressions and professional credibility
- Relationship-building strategies
- Empathy and authenticity in client interactions
- Presenting Solutions Persuasively
- Structuring compelling presentations
- Tailoring your message to different audiences
- Using storytelling to highlight value
- Handling Resistance and Objections
- Common objections and how to address them
- Techniques for reframing resistance
- Keeping conversations positive and constructive
- Negotiation and Closing Skills
- Negotiation basics for non-sales professionals
- Win-win approaches to agreements
- Recognizing buying signals and closing with confidence
