Today, the successful organizations have a unique ability to market and sell their goods and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The course uses case studies, interactive and engaging exercises, and real-world examples from world-class practices in sales excellence.
• Marketing Professionals
• Public Relations Practitioners
• Marketing Managers
• Sales Managers
• Brand Managers
• Business Owners
To enhance the participants’ competency necessary to Explore and apply sales and marketing strategies.
By the end of the course, participants will be able to:
• Understand the psychology of selling.
• Learn practical sales tools and techniques.
• Understand marketing and branding.
• Learn about internet marketing.
• Learn the success habits of the ‘greats’ in sales.
• Gain knowledge that will help you to meet and exceed targets.
• Understand the customer service impact on sales.
• Avoid marketing mistakes.
• Learn about branding.
• Learn about search engine optimization (SEO).
1. Sales Cycle and Finding New Clients:
• Understanding the sales cycle
• Characteristics of successful salespeople
• Effective networking strategies
• How to work a room
• Creating the right impression
• Developing your elevator speech
• How to get referrals
• Swap meetings.
• Clubs and social networking
• Centres of influence
• How to approach and sell to top executives
2. Planning, Qualifying, and The Discovery Process:
• Strategic planning and setting objectives.
• Qualifying buyers
• Customer-based selling
• Dressing for success
• Easing tension levels
• Effective questioning techniques
• The power of listening
• Developing a winning attitude
3. The Psychological Factors of Selling:
• Dealing with different personalities
• Body language
• Closing and overcoming objections
• Neuro-Linguistic Programming
• Developing the habits of successful salespeople
4. Advanced Sales Skills:
• Time and focus management.
• Councillor selling
• Attitudes, beliefs, and outcomes
• How to present to groups
• Customer services and the effects on sales
• Advanced negotiation skills
• Goal setting
• Walking with tigers – secrets of the world’s best
• Action planning
5. Marketing, Branding, and Internet Technology:
• Designing a marketing program
• Understanding the various forms of marketing
• Brochures, print ads, and newsletters.
• Working with the media
• Soundbites
• 4D branding
• Website development and design
• Website optimization
• Marketing on the internet
